Wasted Talent Hiphop

As you all know, last year I started advertising on the side of my car to boost my name recognition. I was about to give up after a month of no calls when one came in. It was a huge record label that had heard my songs on YouTube and wanted to make a deal with me. That record deal was worth $365,000! I took that money and I purchased a big house in Nashville, TN with my girlfriend shortly after signing the contract. The house was new, but the concrete patio in the backyard was old and faded. It also had some cracks where the ground had shifted the slabs. Concrete repair seemed like it would be easy to do, so I went to home depot, bought some cement, and attempted to fix it myself. We quit using our patio after a friend tripped and fell at a backyard party we were hosting. We shuddered to think what would have happened if she had broken her leg rather than just skinning her knee. We could have even been held financially accountable for the hospital bill. Furthermore, we didn’t want our friend to suffer. We didn’t want to risk anyone else getting hurt, so we decided to leave the concrete flatwork to the professionals and have the concrete re-poured. I called 6 patio builders and 11 concrete companies. Then we scheduled an estimate through the Nashville Concrete Contractors’ website to get the concrete patio repair cost. The patio pricing was lower than I expected, so we hired them right away to get it done. Their concrete service was affordable, the contractors did quality work, and they cleaned up before they left. Now, we have a beautiful stamped concrete patio in the backyard and I’m proud to say I did not do it myself. Lesson learned, pay the pros.

Can sex appeal promote nightclubs? You bet it can, if you tailor it to the audience correctly. The typical nightclub make it’s money from the cover charge and drinks, but there’s a fine line between reasonable and expensive. Promoting sex appeal can blur that boundary a bit.

Let’s say for example that a night club in a popular area starts out at $10 a head. That’s not a bad price. There are some other comparable bars in the area, but people want what they want, so they go to this club. Increase the fee to $20 at the door and people start to think differently. Why should they pay the price of 2 strong drinks just to get in when other clubs and bars nearby don’t have a cover? Sex appeal is the reason, and it’s the answer to this problem. But how does it work?

The easiest way to use sex appeal to promote your nightclub is use social media. Just remember the key elements – less clothes and hotter people. You could create an Instagram hashtag and host a contest where the sexiest picture wins a free bottle. You could bring in a star DJ and have a wet t-shirt contest on stage. One Portland club took a more stealthy approach. They direct messaged a plethora of gorgeous women on Facebook in the area and offered them free VIP entrance and free drinks all night just to show up. Then, they live streamed these girls dancing inside the club. When the guys saw who was there, they came to the club in droves and paid more than $25 a person. They didn’t care because sex appeal sells. All of Portland’s premier nightclubs use this type of creative marketing to get more customers in the door. Crop tops, push-up bras, leather skirts, and fishnets can automatically raise the profile and status of your club if people know about it. Post the hottest pictures to social media and entice people to like, comment, and share it for the best results.

On thing I’ve learned being in the music business is that your popularity isn’t just based on talent. It also has a lot to do with exposure. You can be the best sounding artist on the planet, but if no one knows you exist, they don’t hear your music. If they don’t hear your music, you’re not going anywhere. That’s why I recommend advertising on your car. It’s an easy way to get people to see who you are and want to learn more about your business.

Living and working in Phoenix, there are tons of companies that can help you with marketing your business, but I only trust one of them, AZ Car Wraps. Their car decal advertising on my commercial fleet was creative and generated phone calls. AZ Car Wraps installed bright red chrome, premium vinyl wraps for 13 commercial cars and trucks in total. The uniqueness of the wrap was nothing short of impressive. They have an in-house designer who helped me create a look that stands out, has all of our business information, social channels, and a phone number. For a few thousand bucks, my entire business has an image in the local area now. People see the cars and trucks driving by and they know that it’s my crew and I. The visibility it’s given us is great, and I can’t thank AZ Car Wraps enough for their work. I’d recommend their vehicle wraps to anyone. Speaking of wraps, we’re going to have our building wrapped by them soon too since they’re branching out.

Loving music isn’t such a difficult thing to do but there are some people who just loves music more than everyone else does. Does this sound like you? You love music so much that you are now considering making a career out of it. Music industry careers is not just becoming a singer or a performer. There are other professions that you can explore in the realm of music. Here are several of your top choices: 

If discovering new bands and musicians gives you the most thrill, then becoming an A&R (which stands for Artist and Repertoire) Representative is suited for you. You will be going to concerts, music festivals, open mic events, scouring social media sites for yet undiscovered musicians, and hold auditions to scout for talents who you will then be working with to produce albums for recording companies.

If you enjoy well-arranged music and well-written lyrics and want to try your hand at these, then become a composer or a songwriter. First, practice a lot and possibly get a degree in music to become a musical composer. For lyricists, build a repertoire of written works to get started.

Musical instruments are important and if you are the kind of music lover who can appreciate them, then perhaps you will also be able to fix damaged parts or turn them into completely anew.

Another exciting albeit challenging career in the music industry is to become an event organizer for music festivals and concerts. You may have certain opinions on how a perfect concert or festival should be like and by organizing one, you are able to apply your creative ideas. Other tasks for this career include booking talents, booking venues, employing designers, providing security, and the lot.

Many therapy methods employ creativity and one of these is music. You will be helping other people, giving them counsel, and processing their problems with the aid of music. A degree in Psychology and an undeniable love for music and belief for its healing power are the most important requisites.

Is it your dream to help good musicians fulfill their dreams? Then why not start your own record label? You will be arranging everything for the artist – from the conception of a musical album, to its creation, to marketing, to distribution, to promotion, to live tours, and so on. The music industry is a lucrative business that you can go into with enough passion for music.

Being a music teacher can be a demanding career in the music industry. You need to keep practicing and improving your musical skills and knowledge and you must have a never-ending well of desire to share such musical knowledge to soon-to-be musicians.

Combine your love for traveling and music by becoming a roadie. A roadie is any professional – whether a sound technician, set designer, backup dancer, instrument fixer/tuner, lights operator, etc – who works with musicians who are going on tour. You will be basically living on the road and going to concerts every night.

Perhaps you are a good writer who also happens to be a music lover. Document the music scene by reviewing the latest music, meeting and interviewing musicians and producers, covering to music events such as festivals and concerts, and investigating and writing in-depth music industry stories. This music career will open you up to another dimension of music. This is the most obvious pick when thinking of a career in the music industry. If you love music as well as creating it, then you go and be a musician. However, a good musician does not only require music savvy, they must also have charisma, dedication, rapport with other people especially with their team, and many more.